Every decision at Signature starts with the principles that guide us. They keep us grounded, aligned, and connected to the riders who support our journey. These values reflect who we are today and who we aim to become tomorrow. They serve as a reminder to us, and our community, how we operate, what we stand for, and the direction we choose to follow.

Customers Come First

Our customers are the foundation of Signature. Their trust, feedback, and support drive our progress. Without them, we would not exist.





Transparency

As a growing company, we must stay open, honest, and receptive. Inviting feedback and sharing our process keeps us accountable and helps shape better decisions and products.





Respect and Inclusion

Mountain biking belongs to everyone. Regardless of skill level, background, or discipline, we welcome all riders to be part of our movement and encourage them to lift each other up.





Keep the Bike Close

Mountain biking is our grounding force. It’s what keeps us grounded and focused within. Never drift too far from the bike — having it in our lives is paramount.





Purpose Over Noise

Everything we create must serve a purpose. If it doesn’t elevate a rider’s experience or add meaning to the sport, it doesn’t belong.