The filter through which we strain the Signature brand is simple: We are Not Necessary. Hard but true. We use this harsh phrase as a South star, which helps us keep our North star true and focused. We must design with clarity and purpose. We must engage in everything, from events to our ownership structure, with a critical mindset aimed at driving change. The majority of our riders are part owners of Signature. This not only influences our business decisions but also provides these talented riders with something more enduring than traditional sponsorship agreements. A project of permanence and expression they can be proud to be part of. As Signature begins to reveal itself, we hope to prove that we are, in fact, necessary.